Known as one of the most iconic fashion houses of Paris, Rochas was founded in 1931 by Marcel Rochas. “'Youth, Simplicity, and Personality” was Marcel’s motto as well as the core values of the brand when it evokes the elegance and femininity with a bold spirit of Parisian women. Besides that, Rochas is also known for its signatures including the silk bands, bird motif and Chantilly lace.