Australian fashion brand Aje was founded in 2008 by Adrian Norris and Edwina Forest, dedicated to raw beauty, tough femininity and effortless cool. The brand is a marriage of the urban life of the city and the beauty of Australia’s beach. Aje is committed to the sustainability of artisanal technique and incorporates handcrafted elements to praise the beauty of natural landscape.
For resort 2020, the magnificent scenes of natural landscape and seaside were expressed through the dusty colors on daytime workwear-inspired shirting, local botanical prints such as cherry yellow wattle, red banksia and gumnut flower. The evening dresses have the same relaxed ease with maxi dresses, layered pleating details and voluminous “couture-ish” shapes.