In the late 18th century, Guidi was born as an Italian family-run leather tannery. But not until the age of Ruggero Guidi in 2004 that the brand started making leather accessories and avant-garde footwear, using its signature washed and soft-looking leather. By balancing between traditional craftsmanship and modern techniques, Guidi's style evolves around minimalism contemporary and true classic, embracing the original value of vegetable-tanned leather without the process of coating.

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