Despite a long, rich history behind the birth of Jil Sander, the fate of the eponymous label of the German designer was not on a straight line. Officially debuting in 1968, Jil Sander started to get a reputation in the next 30 years for womenswear, menswear, and fragrances. There were plenty of changes after the 2000s, but the shocking departure of Jil Sander put an end to her era. Until now, Jil Sander is under the hand of the Meier couple, Lucie and Luke. The duo continues to follow the core aesthetic of minimalism and modernity, with a twist on feminine, emotional, and light for every piece of the brand.