French fashion brand Veja, known for its sustainable sneakers, was founded in 2005. Aiming to manufacture sneakers made of the most ecological materials and involving ethical suppliers, founder Sébastien Kopp said the idea behind the brand was to “rethink the creation of a popular product”. Veja sources natural rubber directly from seringueiro communities in the Amazon rainforest to save on water, energy and harmful emissions. The soles of every pair of sneakers in the NET SUSTAIN edit are made from the material.


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